Ellison Group Sales Managers Receive Awards

With business up almost 20% from this time last year, 2004 has been a strong year for the Ellison Group family of technology-driven industrial companies. The top honors awarded to Ellison Group sales managers at a recent 8-week Dale Carnegie Training (DCT) Sales Advantage course suggest that this positive trend will continue.

John Krugman, Regional Sales Manager for DCT, explained that the course, which consists of 25-30 people from regional companies meeting each Thursday evening for 8 weeks, is designed to foster a consultative approach to selling that focuses on customer needs rather than the product or service that a person is trying to sell.

At the end of the course, awards are voted on by course graduates and instructors and presented to individuals to recognize growth and achievement, based on how each attendee has applied the course knowledge in the marketplace in between weekly sessions, explained Krugman.

Sales Manager Dwight Cloud was recognized as Sales Talk Champion for demonstrating course principles in a unified presentation. Cloud also received the Human Relations Award for representing principles of the book, How To Win Friends and Influence People.

Senior Sales Representative Tom Kennedy won the Continuous Improvement Award for consistent achievement throughout the course, as well as an Application Award for putting course principles into action in the workplace.




Sales and Marketing Manager Bill Frederick received a Contest Award for effectively demonstrating specific aspects of the course training.

Managers Mike Leisring and Don Verrier each won Recognition Awards for their positive contributions to the class.

Sending key sales personnel to Dale Carnegie Training is part of the Ellison Group's corporate strategy to maximize sales effectiveness by building relationships with customers and creating solutions that are tailored to specific needs, explained Ellison Group Chief Marketing Officer Randy Sadler.

The Ellison Group companies include Ellison Surface Technologies (engineered performance coatings), Accelerated Technologies (rapid prototyping, tooling and casting) and Stealth Technologies (production, prototype and rapid tooling). It has 170 employees nationwide, and its annual sales in 2003 were $20 million.